Midday Squares was founded by three passionate Montreal-based entrepreneurs who possess an interesting and fresh take on content marketing. In 2021, we embarked on producing a video to promote the launch of their products in the Texas-based food retailer Central Market. The result is a cinematic and fun parody of a classic Hollywood trope: the “drug deal.” The goal of this video was to produce a moody and ominous scene, but with a fun tongue-in-cheek twist to it, in true Midday Squares fashion. We worked with a great crew on this video, and couldn’t be happier with the final result!