POP Shoes is an emerging sneaker brand with unique light-up soles. Traditionally targeted towards a teenage audience, our first task with POP was to redevelop their brand to reach an older target market. The reconstruction of their online platform, including an array of media content, was the first step towards a brand that can attract a mature and developed customer. We’re currently working with POP to continue growing their now international brand within the footwear industry. As shown below, this is truly content with a purpose.